A talk show host has questioned the success and profitability of the territory’s Emancipation Festivals, arguing that they are not being planned effectively.
Kishma Penn, speaking on Speak Out BVI, said she had higher expectations when the Festival and Fairs Committee was merged with the BVI Tourist Board. She believed the merger would result in better promotion of the destination, using both the celebration and the presence of foreign artists as key marketing tools.
However, Penn expressed disappointment, stating that the potential of this merger is not being fully realized.
