Miss British Virgin Islands 2023, Anika Christopher, has described her recent signing to locally owned telecommunications company, CCT, as an amazing feeling and one that she looks forward to fulfilling.

Christopher signed on as the newest CCT Brand Ambassador last Friday at their Flagship Store in Road Town, Tortola.

She spoke to 284 Media on how she felt about being attached to CCT.

Having the titles of Miss BVI and CCT Brand Ambassador does not only come with huge obligations to the respective organisations, they also come with responsibilities to the youth who one day may aspire to follow on a similar journey to Christopher.

She said she hopes to inspire such persons and gave some insight into her personal and professional life.

CCT’s Retail Services Manager, Jamalie Thomas, was present at the signing and he said partnering with Miss BVI is part of CCT’s duty to give back to the community.

During her one-year tenure as brand ambassador, Christopher will reap benefits from a packaged deal totaling in excess of $6300, which includes a high-end mobile device of her choosing, CCT’s Freedom Gold and LTE 3 services, as well as the CCT Live Gold service.

As part of her responsibilities, the 2023 Miss BVI is tasked with engaging members of the BVI community to spread awareness of the products and services offered by the locally owned telecommunications company, in addition to marketing the brand on her various social media platforms.

With her signing, Christopher adds to the list of royalty at CCT, joining the 2023 Junior Ambassador of Tourism, Naomi Onwufuju, who became the youngest CCT Brand Ambassador in June.